Answer these questions then start to do the essay
- Why is the issue that you have been researching important and timely? What kind of problem does this issue create? Name the issue, and drawing from your previous research, provide some context as to its background, and briefly note what you already know about this issue.
- What persons or organizations would be (or are currently) interested in this issue? Why? Who would not be interested in this issue. Why not?
- What do you know about the non-engaged stakeholder(s)? If you have a tangible person or group of people in mind, provide information and describe their non-engagement as best as you can. If you have a more generic sense of a non-engaged stakeholder, how would you define what characterizes this person or group of people who will be the audience that you persuade?
- What kinds of questions do you anticipate your audience asking?
- Your multimodal argument has a combination of intended purposes: to educate, engage, and empower. What kind of information do you need to provide to educate the non-engaged stakeholder? Give at least 3 examples. Why do you need this information?
- Appealing to an audience’s sense of reason and logic with facts, examples, statistics, models is an effective way to educate your audience, but what do you think is the most convincing evidence you could provide that might persuade the non-engaged stakeholder that your argument has merit? Name at least 3 points.
- What do you see as possible points of resistance in convincing your audience of the value in engaging in your issue? How will you overcome and refute this resistance without offending your audience?
- What frame of mind do you want to put your audience in to appeal to their sense of emotion? How might you create an emotional response to your plea to have your audience take on your cause?
- Why should your audience believe in you? What ethos do you bring to the argument? How might you build on the credibility, reputation, or trustworthiness of others who make similar arguments? Think about how your audience could identify with your appeals to ethos. Draw from your research for some examples.
- What kind of action do you think would advance your cause or present a reasonable solution to the problem your issue creates? What are the steps to taking this action? How will you incentivize your audience to agree with this action? What obstacles still stand in your way, and what can you do to remove them?
- What tone do you think would be most effective in convincing your non-engaged stakeholder to come around to your way of thinking? Why do you think this tone will be effective, and how will you create this tone?
- Your project 3 assignment requires 3 new sources you have not previously used, based on your preliminary responses to these questions, in what direction should your expanded research take you? Specifically, in what areas do you need more evidence to deliver an effective multimodal argument?
Since you have been engaged in investigating a particular issue, you have become familiar with multiple perspectives that inform your knowledge. You are, indeed, a stakeholder who is invested in the outcome of the issue you have been researching, and in this assignment, your objective is to convince an audience who is uninvolved, unconcerned, uninterested, or not invested to find value in your argument and to agree to your call to action. Such a task requires you to invite your audience into the conversation about your topic by anticipating the kinds of questions they might have and providing them with the kind of information that they would need to decide to take the action you recommend. You’ll want to make good use of your written and visual evidence as you give your audience reasons they will value as you educate, engage, and empower this non-engaged audience through the writing of your multimodal argument.
Skills & Strategies
This Part 1 assignment will help you to
- build on information literacy, visual analysis, and critical thinking skills
- expose you to different modes of composing
- analyze the stakeholder’s reasons for non-engagement and the potential to become engaged and empowered
- apply effective rhetorical strategies to educate, engage, and empower
- substantiate your multimodal argumentative essay with research and evidence
- consider your rhetorical choices related to the multiple modes of construction included in your Multimodal Argument and the way they convey your intended meaning
- identify and develop organizational strategies that contribute to the effective delivery of information and presentation
- construct an introduction and a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed
- write a conclusion that highlights the main points and considers forward-thinking research ideas for research/action
- cite sources according to the assigned requirements
Description (and Step by Step)
Project 3 incorporates the skills and strategies that you have developed over the last two ENC 1102 projects. More specifically, prior to this assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of the research you have conducted in the past two projects, recognized the rhetorical choices stakeholders made in designing images that best represented their goals, and created substantial content by answering guiding questions. You are now ready, in Part 2, to construct the intermediate draft of your multimodal argument.
Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) to engage this audience by convincing them that they should care about this issue, and (3) to empower the audience to agree to your call to action.
You’ll construct this multimodal argument by combining two or more channels or systems of communication that include (1) writing text as argument (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.
Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage this audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by taking action in some defined way.
More specifically, your multimodal argument requires
- a textual construction that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that supports your thesis;
- a visual component, which strategically integrates a total of two static images (photograph, diagram, infographic, graph, map, and/or drawing) that support your argument in important ways. Vary the type of static visuals to avoid including two of the same type;
- one dynamic media component via a hyperlink of an appropriate word or phrase that intentionally merges a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
Your Multimedia Argument
You should think of your multimodal argument as more than the static words on a printed page. Rather, embrace your multimodal argument as a balance of thoughtful static and dynamic images and words, as a balance of text and visualization.
Your purposeful incorporation of media compels you to make rhetorical choices as to the type of media to use, the ways in which the media will educate, engage, and/or empower your audience, and the location of where the media will work best in the multimodal argument to enhance, unify, supplement, and/or complement your text. As you recall, in Project 2, you analyzed how a stakeholder’s visual arguments reflected the stakeholder’s goals. In your Project 3 multimodal argument, you now actively assume the stakeholder role as you use effective visual and/or auditory arguments along with written arguments to communicate your message to your non-engaged stakeholder.
Keep in mind that visuals help us to develop ideas in immediate ways, to transcend ideas that blur language barriers, and to understand experiences that language may not be able to convey. Your static and dynamic multimedia will help to guide your audience, convey your message and goals, provide clear emphasis, set a particular tone, build credibility, and help persuade your audience to consider the value of your argument.
Points to remember when using visual images (note: you’re making rhetorical choices for everything you do in your multimodal argument, and guiding your audience is one of those conscious choices):
- Placement of the static images and your one hyperlink are critical to the effectiveness of the multimodal argument. Images should be large enough (but not overpower the text) to be seen clearly, be of good quality/resolution, and be positioned near the text that the images or hyperlink reference. Be aware the relationship between the text and the image should be clear. In other words, you should reference the image in the text in a way that advances why the image matters to the argument being conveyed. Wrap the text squarely or tightly around the image. Label all visuals with a relevant title and caption that explains the argument of the visual.
- Give credit to the original source when using images, including bibliographic information in your Works Cited page. Refer to the required formatting guidelines for citing visuals.
- Introduce your dynamic visual with a hyperlink, which will allow your audience to connect to the video or podcast. Hyperlink an appropriate word or phrase in a sentence of your text that links directly to the dynamic visual. As you referenced your static images in the text, you will also connect the dynamic image or podcast (introduced by your hyperlink) to the larger multimodal argument being conveyed. Reference this source in your Works Cited Page.
At least five credible sources are required for this Intermediate Draft of your Multimodal Argument. You can draw on the relevant research conducted in the last two projects; however, you must include at least 3 new sources that you have not previously used. In addition to these 5 sources, you will document the 3 sources associated with your 2 static visuals and your hyperlink connection.
The following processes will help you to further develop your Part 2 Intermediate Multimodal Argument:
- Begin with a creative and transparent title that reflects the critical nature of your research topic and your objective to persuade your audience to agree with your call to action.
- Contextualize your chosen topic in your introduction. Identify the problem related to your topic, let your audience know why your topic is important and why they should care, and include a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed.
- Provide a progression of ideas/evidence/appeals in a logical and cohesive pattern in the body of your essay, introducing each paragraph with a topic sentence that positions an important point. Follow each topic sentence with supporting evidence from your research to support your claim. Be sure to anticipate your audience’s objections with a meaningful refutation and logically lead your audience to the call to action. Integrate appropriate evidence from your 5 sources, anchoring your ideas with support by the source’s arguments.
- Integrate a total of two static images, photographs, diagrams, infographics, graphs, maps, and/or drawings, that support your argument in important ways. Vary the type of static visuals to avoid including two of the same types.
- Include a hyperlink that intentionally connects an appropriate word or phrase to one dynamic media component, which may be a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
- Be sure to use clear transitions as you move from point to point.
- Provide source citations according to the required guidelines.
- Write a conclusion that highlights your major points and provides realistic forward-thinking ideas for future research/action.
- Include a Works Cited page
- Proofread your Part 2 intermediate Multimodal Argument.
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