The use of communication strategies in the corporate world is not a new concept. All companies, large or small, use communications in an attempt to linkstakeholders to an organization and to produce favorable outcomes. Managing and orchestrating internal and external communications within an organization toaccomplish desired objectives is one goal of a marketing communications strategy. For your final project, you will choose a U.S.-based company that markets itsproducts and/or services internationally. Your task is to analyze the company’s situation and provide solutions through appropriate types and styles ofcommunications.
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