an essay discussing the ways in which a brand extension may be created for a product. Include a strong rationale for the brand extension. (example Kellogg’s cereals started with Corn Flakes and have multiple brand extensions now).
Areas to include:
Brand: (to include a brief background)
Extension idea: Product
Rationale/justification or need for the new idea. Relate the idea back to the company’s mission statement
Marketing/launch strategy (to include pricing and channel strategy)
Length: 4 page
References: Minimum 2
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