an essay discussing the ways in which a brand extension may be created for a product. Include a strong rationale for the brand extension. (example Kellogg’s cereals started with Corn Flakes and have multiple brand extensions now).

Areas to include:

Brand: (to include a brief background)

Extension idea: Product

Rationale/justification or need for the new idea. Relate the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Length: 4 page

References: Minimum 2