question 1- Describe and discuss the cultural factors that influence the purchase of the product/service (Amazon) Chapter 6
question 2- Describe and discuss the social factors that influence the purchase of the product/service (Amazon) Chapter 6
Each individual assignment must include a title page that has the name of the project topic (Amazon) and the specific questions being addressed (question 1 &2). Must be 2-4 full pages (12 pt Times New Roman font, double spaced and included separate reference page. All content must show direct application to the topic and exclude definitions of terms and general explanations. Must follow format below
Outside sources to be cited include scholarly marketing journals, practitioner publications and the course textbook-Marketing Management 15th edition Philp Kotler
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