MKTG6212 Northeastern University Hisense-Hitachi Joint Venture Paper

Question Description

Questions

Why did Hisense want to explore overseas markets/ Why was Hitachi opposed to such international expansion?
Why did Hitachi make concessions regarding international expansion?
What factors influenced Hisense-Hitachi in deciding which foreign markets to enter and the mode of entry for each market?
How would you asses the results of overseas market exploration? What should Hisense-Hitachi do regarding the Southeast Asian market in 2014?

Paper needs to be submitted via Turnitin..all outside sorce needs to be cited.

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Attachments

20190711145205w16862_pdf_eng (123 kB)
20190711145232mktg6212_w5_l1 (712 kB)

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