- Why did Hisense want to explore overseas markets/ Why was Hitachi opposed to such international expansion?
- Why did Hitachi make concessions regarding international expansion?
- What factors influenced Hisense-Hitachi in deciding which foreign markets to enter and the mode of entry for each market?
- How would you asses the results of overseas market exploration? What should Hisense-Hitachi do regarding the Southeast Asian market in 2014?
Paper needs to be submitted via Turnitin..all outside sorce needs to be cited.
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