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Global and Transnational Management
Assignment: Case Study



Read/review the following resources for this activity:


  • Textbook: Chapters 9, 10

  • Textbook: Case 10, Indra Nooyi: Transcultural Leader (pp PC4-9 – PC4-16)

  • Link: Moving mind-sets on gender diversity

  • File: Case Study Guidelines (in Course Documents)

    The case details the origins and background of Indra K. Nooyi and her career trajectory in different levels of various organizations and PepsiCo. It describes Nooyi’s rapid rise from a middle class background in India, her exposure to the US, and the difficulties faced by her. It shows how she took on challenging assignments early in her career and had the good fortune to be mentored before taking on the top job at PepsiCo. She pushed the organization in the direction of her vision of ‘Performance with a Purpose’ in which changes were made in the working style and culture of PepsiCo. The case brings out the various leadership styles of Nooyi that make her a hybrid leader – servant leadership, ethical leadership, socialized charismatic leadership, and authentic leadership. However, Nooyi faces increased pressure from shareholders to improve firm performance at a time when the world economy is experiencing a slowdown and customers are turning increasingly cautious in their spending. The objective of this teaching case is to present and discuss the qualities of leaders that are emerging from the developing world and how they are making a difference to the working of the companies they lead. The case can be used at the postgraduate level in the discipline of People Management and Leadership. It can also be used in a General Management and Strategy curriculum.

    Activity Instructions
    Write a Case Study on Case 10, Indra Nooyi, in your primary text, using the guidelines in the Case Study Guidelines document, available in Course Documents.  You do not have to address the financials of the case, except as they are impacted by other factors. In addition to the elements in the guidelines, specifically consider the cultural orientations of the countries participating in case, and their impact upon it.

    Writing Requirements (APA format)


  • 6-8 pages (approx. 300 words per page), not including title page or references page

  • 1-inch margins

  • Double spaced

  • 12-point Times New Roman font

  • Title page with topic and name of student

  • References page (accurately cite the case)


    MGT614 Global and Transnational Management

    Case Analysis Guidelines

    Case Analyses:

    Each case study should be 6-8 pages (double-spaced), plus a Tiffin

    University/APA cover page and a References page in correct APA format

    (8-10 pages in all). The case study is a mini-case study, in that it will not

    encompass all of the elements of a full case study as described in the

    Cengage reprint (Course Documents), for example, but will focus on

    specific elements:

    A brief introduction framing the issues of the case. Do not spend a lot

    of space on the history, development, and growth of the company

    over time. We have all read the case.

    Identification of the company’s internal strengths and weaknesses.

    Identification of the opportunities and threats in the external environment

    surrounding the company.

    Analysis of the corporate-level strategy pursued by the company, if

    addressed in the case study reading material, and whether it fits

    effectively with the company’s SWOT analysis.

    A consideration of issues raised in the case write-up that are germane to

    concepts we have studied in the course. This is important. Cases have

    been chosen and placed where they are in the course because they

    illustrate important principles that we are studying. Be sure to tie

    the case in with the concepts we are studying in some detail.

    Answers to any specific questions asked in that week’s Case Study


    Specific recommendations for what the company should do next and

    directions that it should take.

    The paper should exhibit some critical thinking on the part of the student

    about the assigned case study. Remember that the Case Studies count

    2/3rd as much as the final paper so put some real effort into them.

    (1) What were the the factors that shaped Indra Nooyi as a leader?

    (2) What are the factors that could make Nooyi Change her decision about corporate sustainability?

    (3) Do you think Nooyi has a life outside of Pepsi Co.

    (4) Which leadership style is being used by Nooyi at Pepsi Co.? Highlight the mix of various leadership styles found in Nooyi, such as that of servant leadership, ethical leadership, socialized charismatic leadership, and authentic leadership.


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