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ENTR 530 – You Decide

ENTR 530 – You Decide

For this assignment, you will draft a two- to three-page investment recommendation to be given to the Board of Directors at the next board meeting. This analysis should draw upon the material given in this course, as well as any outside research that you need to conduct in order to complete the report.

Be sure to listen closely to Mr. Horton and Mr. LaPoint. They will give you clues on the type of information that they want in this report.

They are counting on you to help outline the new investment model for their new company. This report could make or break this firm. Good luck!





In this scenario, you have just been hired into a newly formed venture capital firm. The owners of the firm, Rick Horton and Dave LaPoint, are looking to you for assistance. The firm has recently been formed and has several interested investors, but they are deciding where and how to invest their firm’s capital. You have been asked to develop a detailed investment recommendation for the Horton and LaPoint Ventures Board of Directors to determine the future of the firm


Your Role:. 

You are a new investment analyst at Horton and LaPoint Ventures, and you have been asked to research the venture capital industry and help develop a strategy and recommendation on what to invest in for the firm. Be sure to include in your recommendation the industry, investment stage, investment size, and three competitors. Of course, the key is to justify your recommendation by conducting research of the various industries.


Key Players:


Mr. R. Horton, Cofounder of Horton and LaPoint Ventures:


Thanks for joining us for this meeting. Mr. LaPoint will meet with you in a minute to chat about the report details. I want to talk about what we need from your report and recommendation.

As you know, we are a new firm. We have $100 million dollars in assets that we are willing to invest. Our investors are chomping at the bit to get started, but we need to analyze the various business opportunities that are available.

We would like you to do some research and let us know about the emerging industries that have tremendous potential. Is it nano-technolgies, pharmaceutical, medical devices, or some industry we have never heard of? Whatever, we just don’t know, but that is why we hired you.

Please evaluate all of the industries in which we could or should invest and let us know which three are the best fit for our firm and its investors. Once you find these three, please rank them based on your criteria that you create. 

Be sure to do solid research and cite your sources. I am off to another meeting. Please talk with Dave some more about how this report should be structured. Thanks and I look forward to reading your report and recommendations!


Mr. D. LaPoint, Cofounder of Horton and LaPoint Ventures:

Thank you Ricky.

We are at an important junction for our firm, and your report and recommendation will outline our future here.

Ricky talked about the purpose for this report; I want to discuss how we want this report structured and organized.

First and foremost, do some research. We are a firm that wants to invest in emerging technologies, so we want to find industries that cater to this desire. We don’t care what emerging technology, so you can look in any area.

As Mr. Horton pointed out, we want you to select three potential industries and rank them. Then tell us why you ranked them in a certain order. Secondly, after you rank them, take the first industry (the one you would recommend), do some research, and tell us three venture firms that are heavily invested in this area. Give a brief bio on each of these firms.

Put this all together in an internal memo format and we will read it to the Board of Directors at our next meeting.

I look forward to reading your recommendation. Have a great day.


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