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Why Your Healthcare Practice Needs a Marketing Plan

Why Your Healthcare Practice Needs a Marketing Plan

Why Your Healthcare Practice Needs a Marketing Plan 

Watch the video, Why Your Healthcare Practice Needs a Marketing Plan.  Write a three- to four-page paper (excluding title and reference pages) in APA format.  Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center.  Include the following content elements in your paper:
Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
Describe three necessary considerations described in the video.
Discuss three distinguished strategies presented in the video.
Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Multimedia
Kmccoypbo.  (2009, June 26).  Why your healthcare practice needs a marketing plan.  [Video file].  Retrieved from http://www.youtube.com/watch?v=KclSAM7U76I

Describe the Main Reasons Why Healthcare Practice Needs a Marketing Plan
Total: 1.00
Distinguished – Thoroughly describes the main reasons why healthcare practice needs a marketing plan. Provides exceptional reasoning that includes issues of brand, internal/external leveraging, and risk reduction.
Proficient – Describes the main reasons why healthcare practice needs a marketing plan. Provides some reasoning that includes issues of brand, internal/external leveraging, and risk reduction. One of the areas from the video may not be explained with sufficient details.
Basic – Minimally describes reasons why healthcare practice needs a marketing plan, although they may not be the main reasons. Provides limited reasoning that may include issues of brand, internal/external leveraging, and risk reduction; however, many key points are missed.
Below Expectations – Attempts to describe the main reasons why healthcare practice needs a marketing plan; however, reasoning is not given and/or is inaccurate or incomplete.
Non-Performance – Description of reason(s) why healthcare practices need a marketing plan is either nonexistent or lacks the components described in the assignment instructions.

Describe Three Necessary Considerations Discussed in the Video
Total: 1.80
Distinguished – Comprehensively describes three necessary considerations relating to cost, trends, and target population as they relate to a health care marketing plan.
Proficient – Describes three necessary considerations relating to cost, trends, and target population as they relate to a health care marketing plan. Some minor details are missing.
Basic – Minimally describes three necessary considerations relating to cost, trends, and target population as they relate to a health care marketing plan. Many relevant details are missing.
Below Expectations – Attempts to describe three necessary considerations relating to cost, trends, and target population as they relate to a health care marketing plan; however, the information is inaccurate and/or incomplete.
Non-Performance – The description of three necessary considerations from the video is either nonexistent or lacks the components described in the assignment instructions.

Discuss Three Distinguished Strategies Presented in the Video
Total: 1.80
Distinguished – Provides an exceptional and thorough discussion of the three distinguished strategies related to marketing strategy.
Proficient – Discusses three strategies presented in the video to create a successful marketing plan. Some information is missing.
Basic – Minimally discusses at least three strategies presented in the video to create a successful marketing plan. Many relevant details are missing.
Below Expectations – Attempts to discuss at least three strategies presented in the video to create a successful marketing plan; however, the strategies are vaguely described and/or inaccurate.
Non-Performance – The discussion of three strategies is either nonexistent or lacks the components described in the assignment instructions.

Articulate How to Apply the Information in the Video to a Marketing Plan
Total: 1.80
Distinguished – Excellent reasoning is articulated for the implementation process of a marketing plan in a healthcare organization. Detailed discussion presented.
Proficient – The purpose of market planning is articulated. A presentation of the key strategies would be an important aspect of marketing implementation. A few details are missing.
Basic – The reasoning is relevant in the articulation of a successful marketing plan for a healthcare organization. There are relevant details missing.
Below Expectations – The articulation provided does not connect the reasoning for healthcare marketing to the implementation. No details are presented about the marketing plan.
Non-Performance – Articulation of reasoning for implementation of a marketing plan in a healthcare organization is either nonexistent or lacks the components described in the assignment instructions.

Reading: Comprehension
Total: 0.20
Distinguished – Distinguishes probable implications of the text for contexts, perspectives, or issues outside the assigned task or beyond the author’s explicit message.
Proficient – Uses the text, general background understanding, and/or specific knowledge of the author’s context to draw more intricate inferences about the author’s message and approach.
Basic – Considers how textual features (e.g., sentence and paragraph structure or tone) contribute to the author’s message; draws fundamental inferences about context and rationale of text.
Below Expectations – Inadequately captures vocabulary and makes an effort to paraphrase or summarize the information the text communicates.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Critical Thinking: Explanation of Issues
Total: 0.20
Distinguished – Clearly and comprehensively explains in detail the issue to be considered, delivering all relevant information necessary for a full understanding.
Proficient – Clearly explains in detail the issue to be considered, delivering enough relevant information for an adequate understanding.
Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.
Below Expectations – Briefly recognizes the issue to be considered, but may not deliver additional information necessary for a basic understanding.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Integrative Learning: Transfer
Total: 0.20
Distinguished – Adapts and employs, independently, skills, abilities, theories, or methodologies gained in one situation to new situations. Solves difficult problems or explores complex issues in original ways.
Proficient – Utilizes skills, abilities, theories, or methodologies gained in one situation to new situations, contributing to an understanding of problems or issues.
Basic – Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation, in a new situation.
Below Expectations – Attempts to utilize, in a basic way, skills, abilities, theories, or methodologies gained in one situation in a new situation; however, such attempts may be ineffective.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Context of and Purpose for Writing
Total: 0.20
Distinguished – Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.
Proficient – Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.
Basic – Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident, but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.
Below Expectations – Organization and presentation of content is extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics
Total: 0.20
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

APA Formatting
Total: 0.20
Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic – Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Page Requirement
Total: 0.20
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirement stipulated in the assignment description.
Basic – The paper meets over half of the page requirement stipulated in the assignment description.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Resource Requirement
Total: 0.20
Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient – Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations – Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.


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